Direct Mail and Voice Broadcast Information - Learn About Voice Message Broadcasting - Phone Messages

Increasing Direct Mail Response with Voice Message Broadcasting

Direct Mail Facts:

For many years, direct mail has been an important marketing vehicle. Even though many companies have turned to email and internet marketing, a targeted and well-produced mail campaign can still be highly effective.

Direct mail campaigns can generate leads, promote special offers, support other campaigns, communicate with customers and raise your visibility in your market. You can be very simple or wildly creative depending on your goals – for example, you can use

• A handwritten note

• A simple but effective sales letter

• A postcard with a four-color image on one side and a printed message on the back

• A digitally-printed brochure with the prospect’s name printed in the headline and body copy

• A custom piece that you develop for a specific purpose

Direct mail can be an efficient vehicle for your company if you focus on strategic, targeted mailings instead of large bulk mail campaigns, which draw very low response rates at much higher costs than online marketing. Instead, consider using mail for small campaigns:

• Invite current customers and top prospects to an event you’re holding at a trade show

• Send product literature with the prospect’s name and custom specifications printed into the brochure itself (via digital printing)

• Announce a compelling sale

Define your goals

Tie your campaign to a specific objective – for example, the number of responses you need or the number of customers you want to generate. Then design your campaign to meet your specific goal.

Target your audience

Narrow your audience as much as you can – you’ll be able to speak more directly to your prospects with better results. You’ll also save on postage and production.

Focus on the offer

Don’t overwhelm your audience with every detail about your product and company. Focus on the offer itself – the purpose for the mailing, the call-to-action. For example, if you’re promoting a software demo, explain what the demo will help them learn and why they should request it now. Touch on the key benefits, but don’t muddy your message by including every detail about the software and the history of your company.

Develop your content, then your creative

First determine how much copy you’ll need, what kind of graphics or photography you’ll include, how to promote the offer, etc. Once you’ve defined the content you’ll need to achieve your goals, start the design process. If you’re working with a design and/or writing team, explain your requirements in a “creative brief” so you’re all on the same page.

Tackle the campaign logistics

Make sure you plan how your piece will be folded, stuffed, addressed, stamped, mailed, etc. If you’re running large campaigns, you may want to hire a vendor to handle this step.

Test, measure and continually improve

Mail is a terrific media for testing – you can select a random set of records from your list, send your mailing, measure your response, then tweak the mailing and send it to another subset. You can improve the list targeting, your offer, the envelope design, the copy and the design itself. Commit to continuous improvement and use what you learn in all future campaigns.

We offer Direct Mail services excellent for businesses targeting consumers, homeowners, families , homemakers etc...  

Advantages to our Co-Op Programs:

• Send up to 6 times more Flyers to homes than if you went on your own

• Save more than 85% on printing and mailing costs

• Save on Design and Artwork Fees

• Flyers are inserted with National Household Brand Names

• Target by Demographics such as household incomes, home value at no extra cost

• weekly, bi-monthly ,monthly and quarterly delivery programs
  

From 0.6 to 6.8 cents per mailing for full color ads, including a professionally designed ad from our creative design team, Printing and Delivery via Canada Post.....Direct Mail that really delivers...

Our Direct Mail is delivered to Homes via Canada Post Mail or United States Postal Service or hand delivered to the Door in the selected areas through our flyer campaigns.

Using Voice Message Broadcasting we have seen penetration and response rates in direct mail programs increase more than 40% 

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